Q: How do you balance business requirements with user needs in your design process?
A: I see them as complementary rather than competing forces. My approach involves mapping business goals to user pain points, finding the sweet spot where solving user problems drives business metrics.
Q: How do you handle stakeholder feedback that conflicts with user research findings?
A: I transform these moments into collaborative learning opportunities. I present user research as stories rather than data points, inviting stakeholders into the users' world.
Q: How do you measure the success of your design work?
A: Beyond standard metrics like conversion and engagement, I look deeper at qualitative indicators—reduced support tickets for specific features, sentiment analysis in user feedback, and task completion efficiency.
Q: What does your research process look like before starting a design?
A: I begin with a three-pronged approach: understanding the business context, mapping the competitive landscape, and most importantly, immersing myself in user realities. For airport solutions, this meant actually following travelers through their journey, from parking to boarding, noting pain points and workarounds. These observations revealed opportunities that no stakeholder interview or existing data could have uncovered.
Q: How do you stay current with evolving design trends and technologies?
A: Rather than chasing trends, I focus on understanding the principles behind them.
Q: Describe how you collaborate with developers to ensure design integrity.
A:Collaboration begins early—I involve developers in the ideation phase to understand technical constraints and opportunities. I've found that creating shared design language and establishing clear handoff processes with annotation standards prevents misinterpretation. For complex interactions, I provide interactive prototypes and sit with developers during implementation, which has significantly reduced the gap between design vision and final product.
Q: Describe how you collaborate with developers to ensure design integrity.
A:Collaboration begins early—I involve developers in the ideation phase to understand technical constraints and opportunities. I've found that creating shared design language and establishing clear handoff processes with annotation standards prevents misinterpretation. For complex interactions, I provide interactive prototypes and sit with developers during implementation, which has significantly reduced the gap between design vision and final product.
