milon YOU
In today’s fitness world, more and more devices are electrically controlled, requiring precise adjustments for each user. milon industries is a leader in developing these innovative fitness machines. However, a common challenge in fitness studios is providing quick and accurate onboarding, as each device must be individually adjusted to fit the user’s body. With multiple devices to set up, the onboarding process could take up to two hours.
To solve this problem, milon industries developed a cutting-edge screening tool. Imagine entering a fitness studio for the first time, and instead of spending hours adjusting equipment, you step onto a screening tool that scans your body’s joint lengths and instantly adapts all milon equipment to your needs. In just a blink of an eye, you’re ready to train.
Introduction by Haris
As Lead Product Designer, working on milon YOU was an exciting challenge. The fitness industry is undergoing a significant transformation, and I had the opportunity to lead the design of a product that pushes the boundaries of both physical and digital experiences.
Early on, we identified that the previous iteration of the product (milonizer) was underused, with users only engaging once or twice a year. The challenge was to make milon YOU a regular part of users' routines. By designing a product that allowed for personalized, self-onboarding and real-time feedback, we shifted the product from being a one-off tool to a central part of the fitness journey.
Haris Ibrahimpasic
milon industries Lead Designer
We Succeeded In
As a design team, we truly nailed this project, delivering immense value across multiple areas. Our efforts and results were so impactful that the CEO recognized the potential and reorganized the company structure, placing the design team directly under his jurisdiction. This elevated the role of design within the organization and ensured our influence extended across future projects.
The product itself transformed from a one-time tool into an engaging experience that users now love to use every time they visit the fitness studio. Usage skyrocketed, as milon YOU became an essential part of their fitness journey, no longer a tool to be used once or twice a year.
On the operational side, our streamlined workflows helped reduce the time to market by 25%, enabling quicker delivery of updates and enhancements. Through thoughtful design decisions and positioning, we also managed to reduce hardware costs by €200,000 for 1,000 units, further increasing the product’s profitability and efficiency.
Our new design language didn’t just impact milon YOU—it influenced the entire brand image and extended to other touchpoints within the company. The design success of this project has set a new standard for all future products and interactions, solidifying milon industries as a leader in fitness innovation.
Design Process
Focus to create a more engaging and motivating fitness experience
We approached the design process by fully immersing ourselves in the user’s context. This project was unique in that it blended digital and physical worlds. The challenge was to create a seamless connection between the fitness equipment and the digital feedback provided by the 3D avatar, guiding users through their workouts in real time.
Our team designed intuitive user flows, ensuring that each interaction with milon YOU felt natural. The 3D avatar acted as both a motivator and guide, allowing users to visualize their progress and receive real-time feedback. The design prioritized simplicity and accessibility, making it easy for anyone to engage, regardless of fitness level.
Game Changer for User and the Business
milon YOU brought a significant change that created a huge impact not only on users but also on the business. We introduced the Self-Service feature, allowing trainees to complete the onboarding process themselves. Trainees actively reviewed their progress on the platform and engaged more with their training plans, resulting in a notable increase in user satisfaction and behavior change. For our customers, it was a relief, as trainer-led onboarding took too long, and the shortage of staff was already at a critical point.
Challenge - it was difficult to attract trainees to come and try milon YOU on their own. By designing an engaging and intuitive digital stage with 3D avatars, the impact on users was immediate.
Game Changer - we made it easy for users to understand and interact with the product from the very first touch. Users were able to onboard and train on their own, with minimal assistance from trainers.
Digital Trainer - the introduction of the 3D avatar allowed for personalized guidance throughout workouts, creating a more engaging and motivating fitness experience.
Self Service- users could train on their own, with minimal assistance from trainers, also checking their progress and next steps.
Avatar in a 3D Arena - our 3D avatar comes to life in the 3D Arena, enhancing the interactive experience and creating a dynamic environment that keeps trainees engaged and motivated.
We subjected milon YOU to rigorous usability testing to ensure the product is not only easy to use but also highly desirable for our users. Every detail was fine-tuned to deliver a seamless and engaging experience.
The grand reveal of milon YOU captivated the fitness market, drawing attention with its groundbreaking technology and design.
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